Noelia Salido-Andres – University of A Coruña | Marta Rey-Garcia – University of A Coruña |
Luis Ignacio Alvarez-Gonzalez – University of Oviedo | Rodolfo Vazquez-Casielles – University of Oviedo
This study explores the factors that influence the success of crowdfunding campaigns in terms of reaching monetary goals, awareness, and social engagement. Previous research has identified geographic scope, beneficiary characteristics, timing, and promoter behavior as key influences on offline campaign success. The objective of this study is to identify new success factors for online campaigns and to deepen the understanding of explanatory factors for online crowdfunding.
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