The HX Associates

Marketing Execution

We regularly collaborate with our partners at Thrive Marketing to take your journeys from concept to execution. Their expert team can support creative development, strategic messaging, and content production that will strengthen your organisation’s emotional connections with supporters. You can read more about some of our joint packages on our Supporter Experience page.

Thrive Marketing helps organisations gain clarity, build capability and deliver consistent, impactful marketing. In partnership with The HX Consultancy, we provide hands‑on support to bring strategy to life and deliver measurable impact. From social media management and event delivery to fractional marketing support, we help organisations show up consistently, communicate with purpose and achieve results that matter. The team is led by Jennifer Brennan – an experienced marketing and communications professional with a demonstrated history of working in both private and nonprofit sectors.

Digital Campaigns

At The HX Consultancy, we talk a lot about making the most of your data. This can be as much about data capture as it is about insight or CRM automation. With digital acquisition a growing proportion of giving and cost per acquisition rising, optimising your digital fundraising campaigns is a must. We are proud to partner with Andrew Parle is a Digital Fundraising Specialist with over 20 years of experience across charity and agency environments.

Andrew specialises in Digital acquisition strategy – helping clients attract, convert, and retain donors while driving long-term value through effective stewardship and data-driven campaigns.  He builds sustainable digital growth through strategic, performance-led fundraising campaigns focused on increasing income, lead generation and lifetime donor value.

From data enrichment & seamless journeys to growth in income & life time value, together we’ll craft bespoke add-on services to drive the results you need.

Fundraising Data Insight

Sequoia is led by Jon Kelly, who has over 15 years of experience working with charities and fundraising data to deliver key insights that support key strategic decision making. Previously holding senior roles at agencies such as Occam and Wood for Trees, he also plays a key role in the CIOF Insight in Fundraising Special Interest Group. His focus is putting powerful information directly in the hands of those who can act most effectively upon it, delivering timely and relevant insight in a way that’s easy to digest and act upon.

Sequoia’s services include data analysis, data visualisation and reporting, predictive modelling, and consulting. They work closely with their clients to understand their needs and provide customised solutions that meet their specific requirements. The company’s team of data experts has a deep understanding of the charity and membership sector and will help organisations make sense of their data and use it to make informed decisions.

CRM Grant Writing Support

It’s no secret that often the biggest hurdle facing nonprofits seeking a new CRM is budget. Which is why The HX Consultancy teamed up with Claro to support nonprofits in funding applications in this area. Through our combined expertise, we support charities to find funding partners for their digital transformation.

Claro Grant Support was born out of seeing, time and again, how lengthy grant applications challenge hard working teams. Mary Anne Stokes founded Claro after more than 20 years in the non-profit sector specialising in fundraising and project management.

She has successfully secured funding from leading national and international grant makers and has been on teams that have changed thousands of people’s lives for the better.

Get in touch to see how we can help.

Dan Edwards Consultant

A CRM only delivers value when it fits the way your organisation actually works. Too often, nonprofits are left with a system that was configured once and never quite adopted, or with a fragile build that only one person understands. We partner with Dan Edwards to close the gap between what your CRM was supposed to do and what it actually does.

Dan is a 14x certified Salesforce Application Architect and independent consultant who works with nonprofits and small to medium organisations across Ireland, the UK, Europe and South Africa.

Before his career in Salesforce, he spent nearly thirty years in manufacturing, process design, specification sales and international marketing. That background shapes how he approaches every system: business process first, technology second.

He has led nonprofit implementations for Salesforce consulting partners, delivered Nonprofit Cloud and NPSP projects, and currently sits as technical advisor on Epilepsy Ireland’s CRM Project Sponsors Group during their Salesforce implementation.

Dan’s focus is on plain-language advice, transparency, and advising on solutions that last, so your team can get more from Salesforce long after the engagement ends.

Creating impact. Strengthening organisations. Helping people thrive.

Mantra Strategy is an award-winning Irish impact creation consultancy working with charities, nonprofits and purpose-led organisations to strengthen their strategy, leadership, culture and impact. The consultancy brings together expertise in strategic planning, organisational development, funding and income diversification, social impact, stakeholder engagement, and diversity, equity and inclusion (DEI).

Mantra’s approach is collaborative, practical and people-centred, supporting organisations to navigate complexity, build stronger and more inclusive cultures, develop confident leaders and turn ambition into meaningful, sustainable change.

Its DEI and inclusive leadership expertise includes organisational reviews, DEI strategy development, neuroinclusion, psychological safety and inclusive leadership. Through advisory support, facilitated workshops and thought-provoking talks, Mantra helps organisations create environments where people feel valued, included and empowered to contribute.

Mantra also offers Mantra Thrive, a leadership development and support programme combining personalised mentoring, strategic guidance, practical tools and expert learning to help individuals, teams and organisations thrive.

Whether an organisation is navigating change, strengthening its leadership, rethinking its strategy or building a more inclusive culture, Mantra provides the expertise, insight and fresh thinking to help it move forward with confidence.