The nonprofit sector is experiencing a profound shift in how it thinks about relationships. For decades, fundraising strategies have focused on acquisition, retention and stewardship, while customer experience as a discipline has largely evolved elsewhere. Today, those worlds are converging. The organisations best placed to thrive will not simply be those that communicate more effectively or raise funds more efficiently, but those that intentionally design experiences that create deeper emotional affinity with their mission.
Link to main article: The CX Academy website
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