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Fundraising resilience and innovation in adversity

By January 8, 2025January 31st, 2025No Comments

Starting in March 2020, nonprofit organisations undertook a breakneck-speed, pandemic-induced pivot — in a sector where rapid change has often been challenging. People and processes faced an unprecedented impetus for digital transformation, alongside huge personal upheaval and stress. Approaches to everything from service delivery to public engagement and fundraising were thrown into revolution overnight. Teams were stretched beyond what was previously imagined possible, as nonprofits faced a dual challenge: balancing risks to income generation while maintaining impact and meeting a rising demand for services. The uncertainty was palpable; the mission was in peril.

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